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IIBA Toronto April Speaker Series - The Techniques of Persuasion with Keith Ellis

  • 23 Apr 2014
  • 5:30 PM - 8:00 PM
  • Toronto Marriott Yorkville Bloor - 90 Bloor Street East, Toronto, ON


  • Member in good standing of the IIBA Toronto Chapter
  • You have received an invitation from the chapter to attend this event.
  • Not currently an IIBA Toronto Member. $10 if pre registered. $15 at the door. Online registration closes at 3 PM on the day of the event.

Registration is closed

The Techniques of Persuasion with Keith Ellis



IIBA Toronto April Speaker Series


The Techniques of Persuasion


Keith Ellis

Event Date: Wednesday, April 23, 2014

Event: 5:30 pm – 8:00 pm

Registration & Networking: 5:30 pm – 6:20 pm 

Chapter Board: 6:20 pm – 6:30 pm 

Presentation by Keith Ellis: 6:30 pm – 8:00 pm 

Location: Toronto Yorkville Bloor Marriott

Address: 90 Bloor Street East, Toronto, ON

Location Notes:  The Toronto Marriott Bloor Yorkville is located in the Hudson Bay Centre at the intersection of Yonge and Bloor. It is accessible directly from the concourse level mall or from the street. And, of course, this is at the intersection of the Yonge and Bloor-Danforth subway lines. Parking at Yonge and Bloor is plentiful. There is a major parking garage one block south, east of Yonge, off Hayden Street. You can also park at the Hudson Bay Centre itself. Enter on the north side of the Centre off Asquith Avenue. 


Event Description

This event will focus on the techniques of persuasion from a business analyst perspective. Persuasion has technical skills - just like process modeling - and steps to follow if you're going to build support. Going from being an order taker to leading the creation of value requires that analysts master these techniques and provide persuasive leadership. This is a deep dive into specific questions to ask, situations to look for, and methods for engaging executives - all from a business analyst’s perspective and rich in personal stories and experiences. (Description and talk subject to change)


Keith Ellis

Keith Ellis

Authored the most quoted study on the business value of requirements excellence – the Business Analysis Benchmark – and is recognized as among the top 1% of individuals in our field. Keith has implemented large scale centers of excellence, run mega projects, and has been a headline speaker in the requirements field for almost a decade.

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