Log in

  Institute of


Business Analysis Everywhere

Log in

IIBA Toronto Speaker Series - Building Requirements That Focus On What Customers Want To Accomplish - Wed Dec 2, 8:00 PM

  • 02 Dec 2020
  • 8:00 PM - 9:30 PM
  • Online


Registration is closed

IIBA Toronto

Building Requirements That Focus
On What Customers Want
To Accomplish

Building Clarity and Cohesion


Yvonne Lee

Jenny Garrett
Brian Band

We're lost, but we're making good time!

~Yogi Berra

Come join us for an evening of business analysis community and networking as you learn and review parts of the IIBA BABOK 

This 1 1/2 hour session delivers

1.5 CDU credit hours for IIBA Re-certification

Wednesday, December 2,  8:00 pm

- Online - 


This presentation will use 5 cases to
present the below concepts and principles.

Yvonne Lee, Jenny Garrett, and
Brian Band will present the cases.

This presentation with use the interactive online
Miro whiteboard as part of the cases.


What job did you hire that product to do?

~W. Edwards Deming

Conceive  |  Develop  |  Launch 

  • Conceive, develop, and launch into the market with a clear understanding of how your team's products would help internal and external consumers make the progress they were struggling to achieve.
  • Understand what causes people to buy / participate / consume
  • Focus on what customers is in progress to accomplishing 
  • What people are trying to achieve when they buy something
  • It helps to understand what causes people to buy a particular product
  • Be clear on the outcome
  • You can use this understanding in two ways 
    Understand what people want in a specific market
    Create a compelling customer experience
  • How to think about the benefits and customer experience that should shape your value proposition
  • It may be easy for competitors to copy products, it is difficult for them to copy experiences that are well integrated into your processes

Participate online with others in the business analysis community.


Secondary navigation G - Navigation links, Secondary menu.

This website is being
modified to a new look and functionality. Keep scrolling. 

Powered by Wild Apricot Membership Software