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Speaker Series - Inclusive Thinking for Business Analysts & Product Managers - 20-Feb-2019 6:30 pm

  • 20 Feb 2019
  • 6:30 PM - 8:00 PM
  • Room E321, 146 Kendal Avenue, Toronto, ON


  • Not currently an IIBA Toronto Full or Associate Member. $25 if pre registered. $35 at the door. Online registration closes at 3 PM on the day of the event.
  • Member in good standing of the IIBA Toronto Chapter

Registration is closed

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Click link below for the April 3rd event

IIBA Toronto Speaker Series

Wednesday, February 20th 

Inclusive Thinking for Business Analysts & Product Managers


Accessibility bugs have long been thorns in the development team's side since accessibility testing traditionally only took place as an afterthought near the end of the product life cycle. However, inclusive thinking really starts long before the first wireframe is sketched out or a single line of code is ever written.

Business Analysts have traditionally been trained to emphasize Business and Enterprise Change. However, with the introduction of Agile Methodologies, the focus has changed from ‘Deliverables’ to ‘Customer Collaboration and User Experience’. BAs and Product Managers need to be user-centric to build great products, but they often stop short and focus only on generic use cases.

This interactive talk will provide examples of how designers, content strategists, business analysts, and product owners can incorporate inclusive thinking into their existing toolkit (e.g. diverse personas, user stories) and start designing usable experiences that reduce the impact on the development team's velocity.


Section 1: Importance of Inclusive Thinking

Section 2: Inclusive Design Principles

Section 3: User Research and Diverse User Personas

Section 4: Inclusive User Stories, Use cases, and Requirements

Section 5: Definition of Done and Sign Off

Clipboard with list of Accessiblity essentials, like Color Contrast



Room E321

George Brown College

Casa Loma Campus

146 Kendal Avenue Toronto, ON

Event Particulars

Wednesday, February 20, 2018 6:30 PM

Time: 6:30 – 7:30 pm

Registration & Networking: 6:00 – 6:30 pm
Presentation and Q&A: 6:30 – 7:30 pm

Networking continues after Q&A

Hala Anwar


As the Product Manager for the B2C and B2B websites of a government transit agency, Hala delivered several successful multi-million dollar projects from prototype to launch, learned a lot, and never stopped advocating for their 4+ million customers.

In her work, she strives to create intuitive, compelling experiences while maintaining a strong social conscience. Over the years, she has negotiated with leadership to fix longstanding UX and accessibility problems by building business cases based on qualitative research and usability testing results. She leverage her background in Human-Computer Interaction and Software Engineering to holistically assess the issue and supplement imperfect information when making decisions with her team at crunch time.

She is an active organizer and speaker in communities (such as a11y and Lean In Canada) that seek to amplify voices which are often ignored in tech.

Find out more at or say hi on Twitter!

By registering to attend this event you agree to be photographed / video recorded during this session. IIBA Toronto  reserves the right to publish any photograph/video taken at this event and distribute it on print and web media for promotion and advertising, without expressed consent of those individuals included in the photograph / video.

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