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September Speaker Series - Getting People On Side: How To Be A Better Persuader

  • 21 Sep 2016
  • 6:30 PM - 8:00 PM
  • George Brown College Casa Loma Campus, 146 Kendall Avenue, Toronto, ON (Dupont TTC Subway Station)


  • Member in good standing of the IIBA Toronto Chapter
  • Not currently an IIBA Toronto Member. $25 if pre registered. $35 at the door. Online registration closes at 3 PM on the day of the event.

Registration is closed


Getting People On Side:

How To Be A Better Persuader™

Room E430

please note room change

George Brown College 

Casa Loma Campus

146 Kendal Avenue, Toronto

September 21, 2016  6:30 pm


IIBA Toronto, IIBA Americas Eastern Region, and other IIBA Chapters have created a survey about you (the role and the practice) which is now happening! One key finding that the data is showing is that you are expected to grow you ability to have influence and to be able to persuade. The survey will be released in October, 2016. 

This is a core reason why Julian Chapman and Tony Welsh through their firm, Forrest and Company, are speaking this month at the IIBA Toronto September Speaker Series. 

They have agreed to conduct an exercise as part of their presentation and we will have a Q&A or panel discussion depending what the audience wants. 


Intro & Benefit

Business Analysts need to influence and persuade people. And you know that having all the right data is never enough. Success or failure at securing approval for our proposals, our ideas for improvement or our new directions rides on our skill at getting people on side. 

This lively and interactive session will teach you a universal process to get stakeholders – agilists included – to thoughtfully agree with you. You’ll know and understand all the factors needed to be a successful persuader.

Learning Outcomes

  • Learn the universal 8-step process to lead someone to prefer your proposition over all others
  • Understand the different styles of influencing, and with which type of stakeholder each works best
  • Learn how preliminary research, crafted response and thoughtful convincing is the secret to the stronger case, rather than merely demonstrating awareness, interest and desire

Wednesday, September 21, 2016

Time: 6:30 – 8:00 pm
Registration / Networking: 6:00 – 6:30 pm
Presentation: 6:30 – 8:00 pm

Room E430

George Brown College Casa Loma Campus

146 Kendal Avenue, Toronto, ON M5R 1M3



Dupont TTC Subway Station 400 Meters from entrance

Paid parking and street parking in area

About the Speaker

Julian Chapman

Forrest & Company

Julian Chapman, President of Forrest & Company, has over three decades of experience leading and managing teams and organizations ranging in size from a few individuals to thousands. Julian assists Forrest’s clients in achieving extraordinary results by designing and implementing solutions using the Forrest methodologies. 

Known as a pioneer of effective thinking in the work place – solving problems through the better use of thinking – Julian is a master trainer in Effective Intelligence™ which he brings to organizations through key note addresses, individual coaching and team facilitation.

Tony Welsh

Executive Vice-President
Design & Managing Partner

Tony brings over 25 years training, design and organizational development experience to Forrest & Company Limited. As Forrest specializes in customized solutions, Tony is invaluable for his genius of precisely matching the requirements of a client to the specifics of a program. Tony is an expert process facilitator. He is certified in Effective Intelligence™.

Forrest & Company Limited is an organizational transformation firm. Since 1987, Forrest’s team of skilled consultants, facilitators, coaches, and designers have helped build the capabilities and effectiveness of more than 30,000 leaders and their organizations worldwide

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