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IIBA Toronto Speaker Series April 2016 with David Barrett

  • 20 Apr 2016
  • 5:30 PM - 8:00 PM
  • George Brown College Casa Loma Campus, 146 Kendall Avenue, Toronto, ON (Dupont TTC Subway Station)


  • Member in good standing of the IIBA Toronto Chapter
  • Not currently an IIBA Toronto Member. $25 if pre registered. $35 at the door. Online registration closes at 3 PM on the day of the event.
  • If you are enrolled in the IIBA Toronto Live or Online Study Group, and are not a chapter member, we invite you join us as our guest for the April Speaker Series.

Registration is closed

Marketing the BA Role for Growth and Success

David Barrett
Schulich Executive Education Centre


This session will offer advice, tips and ideas on how to build up an awareness of the BA or PM cultures within your company.  Selling to the CIO or CEO.  Promoting the role to the staff you work with.  Creating an internal awareness of the value a PM or BA can bring to any project.   We will discuss the use of information sessions, internal webinars, ‘lunch and learn’s, a community of practice, public meetings and more.  Attendees are encouraged to come with their own stories of marketing success or failures.

Learning Points

  • Tools for internal marketing
  • Ideas for better internal communications
  • Thoughts on Centres of Excellence or PMOs or BAOs

Wednesday, April 20, 2016

Time: 5:30 – 8:00 pm
Registration / Networking: 5:30 – 6:15 pm
Chapter News: 6:15 – 6:30 pm
Presentation: 6:30 – 8:00 pm

Room E321

George Brown College Casa Loma Campus

146 Kendal Avenue, Toronto, ON M5R 1M3



Dupont TTC Subway Station 400 Meters from entrance

Paid parking and street parking in area


David Barrett

National Program Director for Project Management and Business Analysis with the Schulich Executive Education Centre, Schulich School of Business, York University

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David is one of 17 founding members of the IIBA and has watched the growth of the BA community world-wide over the past years.


He is currently the National Program Director for the Project Management Centre of Excellence and the Co-Program Director for Business Analysis Centre of Excellence both at Schulich Executive Education Centre and in partnership with 8 other Universities across Canada.

Previously, he was the Group Conference Director at Diversified Business Communications where he ran project management and business analysis events (ProjectWorld Canada, ProjectSummit and BusinessAnalystWorld) and was the Executive Editor of and


"David, I just wanted to thank you again for the great job you did, presenting at our November 2011 Waterloo-Wellington IIBA Chapter meeting.

You brought style, smarts, and enthusiasm to our meeting, along with warmth, and charisma. Your quick wit, thoughtful insights, and humorous, engaging style kept us entertained for the entire evening. Your experience, knowledge and success provided the chapter members with an opportunity to learn from an individual who continues to excel, in an ever-changing world. Our members enjoyed not only your message, but also the humorous and real life way in which it was delivered. The ratings you received on our Meeting Survey were all “Excellent!”.

The subject matter and topics discussed were very applicable and relevant to the BA’s and PM’s. Your presentation and “delivery” of the material was perfect for our meeting.

You are on the top of the Chapter’s list, as an outstanding motivational speaker. The Chapter has rated you as one of the best speakers; we have ever had the pleasure to work with.

Jim Lanigan

Business Analyst, Home Hardware Stores Limited

President, Waterloo-Wellington IIBA Chapter

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